Glass City Center

Created at Hanson Inc.

Reimagining a Toledo Staple

In its 35th year, Toledo’s Seagate Convention Centre undergoes a massive renovation and is renamed the Glass City Center. With this new name, comes a new visual identity.

I had the opportunity to bring this identity to life as part of the creative team at Hanson. The resulting identity intends to bring a level of modernity, sophistication, and a premier look and feel to any and all events the Glass City Center ushers into its new ballroom.

 

Capturing Glass

Glass has always been an incredibly difficult thing to capture in a static, iconic form. The Glass City Center’s primary icon is intended to be as sharp and as it is smooth, and evoke the circular movement of hot glass in the hands of a studio glass artist.