Agency Life is a Circus

​The American Advertising Awards, commonly known as the ADDYs, stand as the advertising industry's largest and most representative competition, attracting over 40,000 entries annually across local AAF Club competitions. This prestigious event aims to recognize and reward the creative spirit of excellence in the art of advertising.​

In 2023, I had the honor of developing the creative theme for the AAF Toledo ADDY Awards. Inspired by the dynamic and multifaceted nature of agency life, we embraced the theme: "Agency Life is a Circus." This concept reflects the vibrant, unpredictable, and collaborative environment inherent in the advertising world. As creatives, we juggle multiple roles, perform under pressure, and continuously strive to ensure the show goes on, delivering exceptional results for our clients.​

Collaborating with AAF Toledo, we crafted visuals and narratives that encapsulated this theme, celebrating the resilience, creativity, and dedication of professionals in our industry. The 2023 ADDY Awards not only honored outstanding advertising work but also paid tribute to the spirited circus that is agency life.